Tightrope
Brand assets
Save us from an identity crisis!
Name
Tightrope Media Systems can be shortened to "Tightrope" or "TRMS", especially when being spoken or written. Our logomark is referred to as "The Tightrope Guy" or "Tighty".
Brand Voice
We strive for accessibility by using plain language that avoids jargon when possible and provides explanation of industry-specific terms and acronyms. Keep it fun, light, and informative.
Tagline
We help create, manage, schedule, and play digital media on screens of all sizes.
Short Description
For more than 25 years, Tightrope Media Systems has been providing video distribution and media accessibility solutions that help education, government and community organizations deliver timely messaging to the right people in the right place at the right time. Its Cablecast community media multiplatform playout automation simplifies video distribution for cable channels, websites, and mobile and OTT streaming devices. And its MediaScribe all-in-one solution provides broadcast and in-room captioning, real-time translation, and meeting transcription.
Web Content Accessibility Guidelines
We expect a minimum of WCAG AA compliance in our product and marketing materials and we strive to hit AAA compliance. Please help us maintain our brand and uphold our core values by upholding the same level of compatibility when representing Tightrope.
Font
We use Lexend Light (300 weight) as our brand and user interface font. We choose this font because of its proven readability. Learn more about Lexend at www.lexend.com.
Colors
#444A59
8.8:1 AAA
#8D96A9
7:1 AAA
#E8E8E8
17:1 AAA
#479ECD
7:1 AAA
#D34497
4:1 AA
#2EA761
3:1 AA / 6.8:1 AA
#285E7E
7:1 AAA
#9D2A6D
7:1 AAA
#296442
7:1 AAA
Text over our brand colors should be represented in the colors shown to maintain proper contrast ratios.
Logos
For product specific logos please visit their brand pages at Carouselsignage.com, Cablecast.tv, and MediaScribe.ai.
Use vector files (like SVG) for logos on websites because they scale cleanly without losing quality and support accessible text and contrast. Avoid raster files (like JPG or PNG) for logos when accessibility or responsiveness is important, as they may blur, pixelate, or lack alt text support.
Backgrounds are for representation purposes. Asset backgrounds are transparent.
